Women in Science - Visual storytelling and adapting to Covid 19 restrictions
The first, of eleven, one minute videos created for the Marine Institute Ireland
I was delighted to once again team up with the Marine Institute who wanted to create a visual series to celebrate the International Day of Women and Girls in Science. Each of the women involved were going to be answering a series of questions, so displaying this, as well as showcasing the person, had to be considered.
Immediately it was certain we wanted to to showcase the deep connection to the sea and so I proposed creating a double exposure image where the sea would literally flow through those women. This would also create a good opportunity to move through into aerial footage of the open sea which, could be used as a background for the series of quotes from the scientists. Using a Canon 5d Mark IV and a DJI Mavic Air 2, I was able to record footage of the sea in Galway Bay; thankfully this is within my 5km restricted zone.
It was important the wave movement was slow, steady and made a ripple in the sand when returning to sea - this would add texture. The setting sun also added a golden tinge.
I decided to use many different scenes as the backdrop for the answers. These had to have slow movement and add to rather than distract from the text in the scene.
As we were in the middle of Level 5 restrictions, due to Covid-19, the challenge was around how we could actually create this. Discussions around zoom videos and photos were suggested but to maintain a high quality of image I thought it was better to remotely direct a self portrait. I sent each of the women involved a step by step guide of how to take the image, what to wear and hair and make up. They all messaged me examples to make sure they were getting the correct angle etc.
Where possible I was sent RAW files, allowing me to edit the image.
By having the women pose against a plain white wall I was able to select the person from the background.
After selecting the person and removing distracting pieces I desaturated the image. It is now ready to layer up with the moving footage
Andy from AP Greaves added motion graphics for the title and introduced subtle nods to women through the female gender icon for O and science through the triple bar for E.
Andy decided that the title text should be constructed reflecting the scientific nature of a step by step process. A gradual appearance would also be more visually appealing.
All the candidates had taken part in a Q & A which would be part of the week long campaign. Working with the team at the Marine institute I selected key points and cut down the information to fit into 4 ‘slides’. I felt it was important the the videos remained under 1 minute to allow for viewer engagement.
As well as 11 videos I supplies 11 stills which could be used as a stand alone image on social media.
If this project has inspired you to create your own campaign please do contact me here to discuss how we can bring your idea to life
All work is copyrighted to Wonky Eye Photography